Archived Projects

SFV Drive-In Film Festival

Concept Project, 2014

This proposed film festival is a celebration of the San Fernando Valley, from it's vast suburbs, to its vacant storefronts that bring up memories of its past glory. SFV Drive-In Film Festival aims to honestly, lovingly, and humbly represent the Valley. Films will be hosted drive-in style, in homage to the historic and long gone yet not forgotten drive-in theaters throughout Valley. The venue is the once bustling shopping hub Valley Plaza.

Also included is a festival catalogue and souvenior book, featuring images and ephemera highlighting various special locations in the San Fernando Valley, along with film schedules, plot and cast summaries, and background of intended special guests to the festival, Valley locals and visionaries.

Un—titled. A Cindy Sherman Project

Exhibit Catalogue and Installation, 2014

Un—titled. is an exhibition catalogue that explores the ideas of identity, self-representation, and feminist theory through the self portraits of artist Cindy Sherman. The catalogue examines the commentary of Sherman's work, her influences, and legacy with Sherman finally getting her own chance to explain at the end of the book.

The catalogue is accompanied by an interactive installation that introduces the viewer to Sherman herself, through her inspirations of cinema, changing women's roles, and the art of transformation. Three interactive screens engage the viewer in various content, based on an interview Sherman did with director and Sherman fan John Waters.

Women in Rock

Digital Installation, 2014

In 2003, Rolling Stone released a list of the 100 Greatest Guitarists of All-Time and only two women were included. They released a revised list that was compiled by a panel in 2011 and, again, only two women were featured.

Women in Rock is an interactive installation that highlights six female guitarists that have made a large impact on music. The women featured are Sister Rosetta Tharpe, Peggy Jones, Nancy Wilson, Lita Ford, Kim Gordon, and Annie Clark.

OBSESSED

Digital Publication, 2013

Aimed at celebrating people and their obsessions, from director Stanley Kubrick's futile yet comprehensive obsession to bring Napoleon to the screen, artist Yayoi Kusama and her obsession with dots, and Dutch historian that lives like it was the 1930s. The iPad platform allows for the user to delve deeper into each of these obsessions, using all types of interactive media including photos, videos, and sounds.

Trojan Packaging Redesign,

Concept Project 2013

product photography by Jason Ware
Process Book

FREAKS Magazine

Editorial, 2012

FREAKS is a quarterly cult magazine, featuring articles about different cult films and television shows and cult fin culture. It celebrates a types of media that are often not well known or or even forgotten. The title of the magazine is in homage of one of the earliest and most iconic cult films, Tod Browning’s 1932 classic Freaks, one of the first cult films.

The first issue of FREAKS, entitled Young and Stupid, is about the representation of youth in cult media, mostly around the high school age and teenhood. The second issue of Freaks, entitled More Human than Human, is about anthropomorphism, or objects given human qualities such as robots and cyborgs.

Rakelle H. ✨